Behind the Scenes: Care.e.on’s Latest Campaign Shoot

Care.e.on’s latest campaign is officially here, and we couldn’t be more excited to share a behind-the-scenes look at our incredible two-day shoot at the iconic TWA Hotel at JFK Airport. This location, with its retro-futuristic design and timeless aesthetic, was the perfect backdrop for our vision, capturing the essence of adventure, elegance, and travel.

From the moment our team arrived, the energy was electric. Our talented crew brought their A-game, working seamlessly to bring our creative vision to life. The synergy between the stylist, photographer, videographer, and models created an inspiring atmosphere where every detail—from lighting to movement—was carefully crafted to reflect the spirit of Care.e.on. What made this shoot even more special was that so many of the crew and talent were friends and familiar faces, making the experience feel like a creative reunion. Some of the team even made surprise cameos! Our social media manager filled in at the airport check-in counter and I voiced the flight attendant announcement myself!

Over two days, we captured stunning visuals that embody our brand’s commitment to making travel stylish and stress-free. The TWA Hotel’s sleek interiors, classic flight departure board, and vintage details infused the shoot with a sense of nostalgia and sophistication. The end result? Breathtaking imagery and captivating video content that truly encapsulates the essence of Care.e.on. 

Our goal was not only to capture Care.e.on’s thoughtful, highly functional products—designed to enable moments of self-care, enjoyment, and rebalancing during travel—but also to highlight the unexpected, seemingly insignificant acts of care for others that can ultimately hold great significance. A powerful reminder that small gestures of kindness can make a big difference on a taxing travel day!

What made this shoot even more special for me personally was that I was secretly pregnant at the time! It was an unforgettable experience, and looking back, I’m in awe of how we brought this campaign to life while I was creating a life, myself! 

The campaign is finally out, and we couldn’t be more proud of the result! Thank you to our incredible team for making this vision a reality, and to our audience for all the love and support. We hope you love it as much as we do!